Want to Launch a Clothing Brand? Let’s Talk About What Really Happens Behind the Scenes
- Nefertari Hazziez
- Jul 27
- 2 min read

As a fashion designer who has graced the runways of New York Fashion Week and the creative force behind the Butterfly Wrap, I’ve come to learn that designing is just one part of the journey. The other part, the one that doesn’t always make the highlight reel, is the business, the operations, and the behind-the-scenes work that turns a vision into a sustainable brand.
It’s easy to fall in love with the final product, but what most people don’t see is the careful planning, the sourcing, the communication with manufacturers, the cost breakdowns, and the trial and error that happens long before a piece reaches your collection.
The Reality of Building a Brand
Building a clothing brand requires more than creative energy. It calls for systems, strategy, and the ability to make smart, informed decisions. From selecting fabrics and developing samples to managing production runs and keeping your margins healthy, there’s a lot at stake.
And manufacturing? That’s a world of its own.
Minimum Order Quantity (MOQ) conversations, timelines, sourcing delays, quality control issues, all of this can be overwhelming if you're not familiar with the process. And yes, one misstep can delay an entire launch.
A Conversation Worth Having
If you're in the early stages of launching your brand, or even just considering it, and want to hear what it's really like from someone who's done the work, I invite you to book a Business Consultation with me. https://lnkd.in/eg5rR2CB
This is not a copy-paste checklist or vague advice. It’s a real conversation based on years of experience. I’ll share what works, what to prepare for, and how to lay a strong foundation for a brand that’s not just beautiful, but sustainable.
Let’s talk design. Let’s talk manufacturing. Let’s talk about turning your creative passion into a business that can thrive.
If you’re ready to move with intention, I’d love to help guide you forward. Book a business consultation. https://calendly.com/nefertari-queenscreations/event-consultation-queens-creations-events-clone


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